Resources
Plain-language guides, for people who would rather be serving.
Short, practical, and written for a trustee or a coordinator, not a developer. Each one ends with something you can do this week, whether or not you ever write to me. If you do, you will already know what you are asking for.
Reading
Three guides. Start with the first.
I add to these when I have something worth saying, not on a schedule. There is an Atom feed if you want to know when that happens.
What a nonprofit actually needs online
Not a portal, not an app, not a social media strategy. Seven things, in order, and why most organisations only need the first four. With a checklist you can run this week.
Why digital trust matters more for organisations that serve
A donor, a volunteer and a family in need all check the same things before they act. What each of them looks for, why inconsistency costs more than absence, and a practical order for fixing it.
Before you build an app for your cause
"We need an app" is one of the most common requests I hear and one of the least often correct. Five questions to answer first, the cheaper alternatives, and when an app is genuinely the right call.
Why write these?
Because most of what I am asked, I have answered before.
Every organisation that writes to me has the same three or four questions underneath the one they ask. Do we need a website or an app. Why does nobody find us. Why do people hesitate to give. These guides are my answers, written once, properly, so that you can read them before we talk or instead of talking at all.
They are not sales material. If you read them and fix the first three things yourself, that is a good outcome, and it frees my hours for someone who cannot.
Read first. Ask after, if you still need to.
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Written to be read
Short sentences, everyday words, no jargon. If a section cannot be understood by a trustee who is not technical, I rewrite it.
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Ends with something to do
Each guide has a checklist or a decision list at the end. Most of it needs no developer, only an afternoon and an honest look at what you have.
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Free to share
Send them to your board, your coordinator, or the volunteer who was going to build the website. Quote them with a link. That is what they are for.
Read them and still need help? Get started
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