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Everything a paid agency would offer. Given, not sold.

These are the same disciplines a business pays a good digital partner for. I do them for a living, and here I do them free for those who serve. Nothing on this page is a cut-down version. Each line of work is described in terms of what it means for a trust, a clinic, a school, or one person serving in their own name.

Get started How the work goes

You do not need to know which of these you need. Tell me what is getting in the way, and I will tell you where to start.

Being found and believed

Most organisations need the first four, and only the first four.

A website that works, being found by the people already searching, plain words that explain the work, and the signals that make a stranger trust you. Get these right and the rest can wait.

01

Digital presence

A website that loads on a cheap phone, reads well, and says clearly who you are, whom you serve, and how to reach you. Plus a domain and email in your own name, and profiles that match everywhere.

Everything else depends on this layer. If the website is slow, out of date, or says three different things about you, no amount of search work or content will fix it.

For those who serve: a donor, a volunteer, or a family looking for help should be able to find you, understand you, and reach you in under a minute, on a phone.
  • Website: clear, fast, accessible, built for discovery, in your name
  • Domain and email: a proper address, registered to you, with working email
  • Identity: name, description, logo and colours that match across every channel
  • Profiles: Google Maps, directories and platforms, verified and complete
  • Structure: pages for programmes, locations, people, how to help, how to get help
  • One place for your assets: photos, documents and reports, organised
02

Discoverability

Being found by the people who are already looking for you, on Google, on Maps, and increasingly in the answers that AI assistants give.

People search for "free clinic near me", "school for children with hearing loss in our district", or "how to volunteer this weekend". If your presence is not structured for that, they find someone else, or nobody.

For those who serve: search engines and AI answer systems now decide who gets recommended. Being understood by them correctly is part of being found at all.
  • Search foundations: technical, on-page and structural, done properly once
  • Local discovery: Maps, local results, and a page for each place you work
  • Structured data: machine-readable facts about your organisation, programmes and events
  • AI discoverability: being described accurately by assistants and answer engines
  • Technical health: speed, indexing and errors fixed and kept fixed
  • What to publish: so the right people find you, without a content treadmill
03

Content

Your story, your impact and your needs written in plain words, so that people understand and act. Not marketing copy. The answers to the questions people actually ask.

For an organisation that serves, the most useful content is often the simplest: what you do, for whom, where, when, how to get help, and how to help. Written once and well, it keeps working for years.

For those who serve: a clear programme page or a plain "how to volunteer" guide saves your people from answering the same questions on the phone every day.
  • Core pages: programmes, people, locations, how to help, how to get help
  • Guides: practical information for the people you serve
  • Impact and reports: your work, shown with evidence and dates
  • Editing: your existing material, made clear and consistent
  • Languages: key pages in the languages your community reads
  • Photos and consent: real pictures of the work, used with dignity
04

Trust and reputation

The signals a donor, a volunteer or a family checks before they decide to rely on you: who is responsible, whether you are registered, where the money goes, and whether anyone else vouches for you.

Inconsistent details, missing names and an abandoned social page all quietly cost you that trust. Transparency is your strongest asset, and most of the work is showing what is already true.

Why trust matters more for organisations that serve
  • Consistency: the same name, address and details everywhere you appear
  • Transparency pages: registration, governance, people, finances, policies
  • Proof: photos, stories, numbers and reports that show the work
  • Reviews: earning them and answering them
  • Safety and privacy: policies that protect beneficiaries and donors
  • Presentation: professional and consistent, without looking corporate

Tools and software

When a website is not enough, there is a tool for the job.

Some needs are software, not pages: taking donations, signing up volunteers, listing events, registering people at a camp. For the common ones I host ready-made tools you can switch on. For the rest, I build.

05

Ready-to-use tools

Donation pages, volunteer sign-ups, event lists, simple registrations and the like, already built, hosted and maintained by ProSeva, and given to you free. You switch them on, put your name on them, and use them from day one.

These are the things almost every organisation that serves eventually needs, and almost none should build from scratch. I run them on shared infrastructure, keep them secure and updated, and your data stays yours.

For those who serve: a working donation page this week is worth more than a custom portal next year. Start with the tool, and if you outgrow it, we build the next thing together.
  • Donations: a clear page with your bank details or payment link, and receipts
  • Volunteers: sign-up forms, availability, and a simple list for your coordinator
  • Events and camps: listings, registrations, reminders
  • Enquiries: forms that reach a real inbox and do not get lost
  • Hosted and kept up: security, backups and updates handled by me
  • Your data, exportable: nothing locked in, take it with you any time
06

Web and mobile applications

Custom software for the work itself: beneficiary records, volunteer rosters, field data collection, camp registration, helpline case systems, and mobile apps for people in the field.

Designed for the people who will actually use them, often on basic phones with poor signal. Built small, one job at a time, and only when a page, a spreadsheet or a ready-made tool will not do.

Before you build an app for your cause
  • Web applications: registrations, records, dashboards and member areas
  • Mobile apps: Android and iOS, published under your own name
  • Offline and low bandwidth: built for field conditions
  • Integrations: payments, WhatsApp and SMS, spreadsheets, existing tools
  • Data protection: beneficiary and donor data handled with care, by design
  • Ownership: source code, accounts and data belong to you
07

Cloud and infrastructure

Hosting, domains, email, certificates, backups and monitoring, set up correctly, kept simple enough that you understand what you have, and handed over in your name.

Right-sized, so the running cost stays as close to zero as the need allows. Where a provider has a free or discounted tier for nonprofits, I help you apply for it.

For those who serve: the thing that usually breaks is the thing nobody owns. Here, you own all of it, and there is a document that says how it works.
  • Hosting: right-sized, nothing over-provisioned, costs explained in advance
  • Domains, DNS, email, certificates: correct, renewing, in your name
  • Security: updates, access control, and backups that actually restore
  • Monitoring: uptime and errors, with alerts that reach a person
  • Migrations: moving old sites and data without losing anything
  • Nonprofit programmes: help with the free tiers many providers offer
08

Measurement

Knowing what is working, in numbers you can read and use. Are more people finding you, what are they looking for, and which page did they leave from.

Measurement keeps the work honest. Kept simple, respectful of privacy, and explained in plain language. A short monthly summary is worth more than a dashboard nobody opens.

For those who serve: I show you the direction of change, truthfully. I never promise rankings, traffic or donations, because nobody honestly can.
  • Analytics: privacy-respecting, configured properly, no advertising trackers
  • Search insights: what people search for and where you appear
  • Enquiry tracking: which pages lead to volunteers, donations and requests for help
  • Plain reports: what changed, what it means, what to do next
  • The console: progress and numbers in one place, at console.proseva.org
09

Custom solutions

For needs that nothing off the shelf fits: a scheduling system for a network of free clinics, a learning tool for a rural school that works offline, a distribution tracker for a food programme.

I scope it honestly, tell you if an existing tool would do, build the smallest version that works, and hand it over with the knowledge to run it. Larger work is done in stages so something useful is live early.

For those who serve: describe the job, not the software. "Let a coordinator see who is free on Saturday" is a better brief than "we need an app".
  • Scoping: what is genuinely needed, and what an existing tool could do instead
  • Platforms: multi-user systems for networks, chapters and programmes
  • Internal tools: the spreadsheet that outgrew itself, made reliable
  • Automation: receipts, reminders, reports and repetitive tasks
  • Training and documentation: so your people can run it without me

Where most start

Four common starting points.

Nothing yet

No website, or one that is years old and does not open on a phone. We start with presence: domain, website, identity and profiles.

Not being found

A website exists but the people who need you cannot find it. We start with discoverability and content.

Not being trusted

People find you but hesitate. We start with consistency, transparency and proof.

Drowning in paper

The work has outgrown the notebook and the WhatsApp group. We start with a ready-made tool, and build only if that is not enough.

Whatever the starting point, the rule is the same: everything in your name, on standard technology, documented, so any developer can take over after me.

Who qualifies, and who does not

Common questions

About what I build.

Something else? Write to me

Do I have to choose from this list before I ask?

No. Most people who write to me do not know which of these they need, and that is fine. On the get started form, tell me who you serve and what is getting in the way. I will look at what you have and tell you where to begin.

What is the difference between a ready-to-use tool and an application?

A ready-to-use tool already exists. I host it, you switch it on, and it does one common job well: take donations, sign up volunteers, list events. An application is built for you, for a job that no existing tool does. I always try the tool first, because it is live in days and costs nothing to keep.

Who pays for hosting and the domain?

ProSeva's work and the tools it hosts are free. Third-party costs such as a domain name, or hosting for a large application, are paid by you, in your name, so that you own them. They are usually small, I tell you about them before anything starts, and I help you find free nonprofit tiers where they exist.

What if we already have a website or a developer?

Good. I do not replace things that work. Often the right help is smaller: fixing what stops you being found, adding the trust signals, or setting up a tool alongside what you have. If you have a developer, I am happy to work with them and leave them with clear documentation.

Can you guarantee we will rank first, or get more donations?

No, and I would not trust anyone who says yes. I do the work properly, measure honestly, and show you the direction of change. Rankings and donations depend on many things outside anyone's control, your work included.

Begin

If your work serves others,
tell me about it.

Get startedSend a request for your organisation, or for the service you give in your own name. I read it and reply myself. Ten minutes. Meet the person behind itWho does the work, and why it is given free.